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How to start your chair massage practice without spending a penny on advertising

For many chair massage providers starting out, they don’t have a huge budget to spend on advertising. So they wonder how they can ever get their practice started if they can’t let people know they exist. Well, I’m going to share an idea with you that you can do immediately once you are certified, and it won’t cost you a penny.

I’ll call this business development strategy: Make gatekeepers heroes to their best clients.

This is what I mean. There are companies in your community that have been around for many years, and they are very well established. But even with their success, they know they have to keep their clients happy and feeling appreciated, to ensure they don’t lose them to their competitors.

Here’s an example. Let’s assume there’s a radio station in your community that’s been around for many years. It’s likely they have a large client base made up of the leading companies in the community. They probably have clients you would love to have as workplace chair massage clients. The radio station has a good relationship with these clients – you don’t, so imagine you could leverage the radio station’s relationship to your benefit.

Here’s how you do that. Consider approaching the general manager of the radio station and tell them you would like to set up a meeting to discuss how you can help them strengthen their client relationships and help them develop new business – all for no cost to them. You can be sure the general manager will think it’s too good to be true, but he will also be curious enough to want to meet with you. In your meeting you’ll introduce yourself and be completely transparent. You are a recent chair massage graduate and you have started your business specializing in workplace wellness for local companies. You have no clients, and you need their help. You will propose to offer your service, for free, to the general manager if he introduces you to his best clients.

The plan: the general manager will choose his best 10 corporate clients (ones you both agree could be ideal workplace chair massage clients) and offer a day of free chair massage to them as a thank you for being such a great clients of the radio station. This will make the radio station look like a hero, it won’t cost them anything. It will provide you with instant access and credibility with the key decision makers in each of these companies – people you would normally have great difficulty reaching.

Yes, you will be providing a day of free chair massage for each company (probably 12 chair massages per day) but the goodwill that’s created will put you in a much better position to earn the right to start an ongoing paid workplace chair massage program.

What we’ve covered so far is how you’ll gain access to the very best companies in your community. The next important step is what you need to do on the day of the free chair massage session. You’ll have one chance to make a strong impression, and how you do this this can mean the difference between setting the foundation for a potential ongoing chair massage program, or just walking out the door at the end of the day. In my next article, I’ll go over the approach that helped me achieve an 80% success rate in starting new chair massage programs from these free days.

Next article: Creating Goodwill – How Giving Your Chair Massage Away For Free Makes Companies Want to Give You Money.

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